Nike Basketball Adds Ja Morant to Its Signature Roster

 Nike Basketball Adds Ja Morant to Its Signature Roster

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Nike Basketball sees Ja Morant as the greatest champion in the game and is thrilled to have him join its trademark team.

Morant is the first player from the millennial generation to be named a Nike Basketball signature athlete. He is emblematic of the young basketball players who will go on to shape the sport's future.

On December 25, Morant will unveil his first signature sneaker with Nike, the Nike Ja 1.

Nike Basketball, the undisputed industry leader, is proud to announce the addition of rising sensation Ja Morant to its trademark lineup.

Morant is the first member of Generation Z to be named a Nike Basketball signature athlete. His aggressive, risk-taking performance exemplifies basketball's progressive nature and serves to revitalize the sport. Morant is a role model for other young sportsmen of his generation because of his innovative spirit, genuine personality, and stylish approach to the game.

The future of athletes and sport are in good hands, and NIKE, Inc. is proud to work with Ja Morant to help pave the way "Nike's global men's basketball v.p. Scott Munson says so. "Morant, the first Generation Z trademark athlete for Nike Basketball, is a game-changer with his unparalleled athleticism and explosive brand of play. In addition to being a phenomenal player, he is also a remarkable person. His genuine nature, strong commitment to his family and friends, and enthusiasm for the game set him apart. We're ecstatic to have signed Morant, and we can't wait for the world to find out about his first shoe, the Nike Ja 1.

His dynamic accuracy and dogged commitment to the game served as inspiration for Morant's distinctive emblem. The logo displays a stylised "JA" above a chevron, alluding to the verticality, speed, and sharpness of Morant's playing while also symbolizing his capacity to rise above any challenge. As a collegiate player who was underappreciated and under-recruited, Morant's mantra of "Beneath No One" drove him to become the dominant force he is today.

Morant's first signature sneaker, the Nike Ja 1, will be released on December 25, 2022. The lockdown features are designed to keep the rider in command, extend the time they may stay airborne, and minimize the impact of landing. Early in 2023, further information about the sneaker will be released.

Read and listen to Morant elaborate on the significance of becoming a Nike signature athlete.